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Original Events

Experiences
we created.

Event production is core to Aureum's identity — not a side service. We have conceived, produced, and operated events across NYC for our own brands and on behalf of external hospitality clients and groups.

Original Brand · Monthly

Music & Matcha

A monthly daytime cultural experience blending art, music, matcha, and community. Curated, produced, and operated in-house in Brooklyn, NYC.

Built for the people who want more from their Saturday afternoon — a room where the conversation is as good as the music, the matcha is premium, and the energy is intentional.

FormatDaytime cultural experience
FrequencyMonthly
LocationBrooklyn, New York City
MusicGlobal Sounds · Diaspora Sounds
AtmosphereCommunity-first, premium, intentional
The Vision
Music & Matcha exists as a separate creative identity — its own aesthetic, its own community, its own voice.
The Community
Built for people who want genuine connection — not just another event to be seen at. The 30+ crowd the city forgot to make space for.
Production
Fully produced in-house — concept, venue, talent, marketing, and day-of operations all managed by Aureum Hospitality Group.
The Festival
A celebration of the art of DJing and the power of music to unite people across backgrounds, genres, and generations.
The Community
For the lovers of music — the ones who feel it in their chest, who know the difference between a good DJ and a great one.
Production
Fully produced in-house under the Aureum brand — venue, talent, vendors, and logistics all coordinated from one desk.

Music Festival · Brooklyn, NYC

Resilience Fest

A music festival for lovers of music and the skill of DJing. Resilience Fest is a celebration of the culture that kept showing up — through every era, every sound, and every room that tried to close its doors on us.

This is not just an event. It is a statement that we are still here, still building, and still moving the culture forward.

TypeMusic Festival
FocusThe art of DJing & the love of music
LocationBrooklyn, New York City
AudienceMusic lovers, DJ culture enthusiasts, community

Original Concept · NYC

Strictly 2000s

A party with one rule — only music from 2000 to 2010. No exceptions. Strictly 2000s is a full-room nostalgia experience built for the people who grew up in the golden era of hip-hop, R&B, and pop culture.

When the DJ drops that first record, the room remembers exactly who they were. That is the experience we produce.

ConceptMusic-era specific — 2000 to 2010 only
MusicHip-hop, R&B, pop — from the era
LocationNew York City
VibeNostalgia, energy, full-room participation
The Rule
One decade. One rule. Every single record played was released between 2000 and 2010 — no exceptions, no skips.
The Experience
A room full of people who all know every word. That shared memory is the product we are selling.
The Audience
The generation that grew up with these records — now in their 30s and ready to feel it again.
The Concept
An elevated setting for music that is anything but. The contradiction is the point — and the crowd gets it immediately.
The Experience
Premium production quality, a dress code that commands respect, and a DJ set that never lets up. Sophisticated on the outside. Ignorant on the inside.
The Audience
The crowd that wants to go hard in a room that does not embarrass them. That combination is rarer than it sounds.

Original Concept · NYC

Sophisticated Ignorance

An elevated trap, hip-hop, and rap music experience. Sophisticated Ignorance is exactly what the name promises — a premium environment for the music that moves the crowd, unfiltered.

The name says everything. The experience delivers on it.

FormatElevated nightlife experience
MusicTrap, hip-hop, rap — unfiltered
LocationNew York City
AtmospherePremium production, elevated dress code

Client Productions

We produce for
others too.

Beyond our own brands, Aureum produces events on behalf of external NYC hospitality groups — overseeing concept, logistics, talent, vendors, and full day-of operations.

Full-Scope Operations
End-to-end production management — venue coordination, vendor relationships, talent booking, ticketing, and on-site execution.
Multi-Format Experience
Daytime cultural events, nightlife activations, brand launches, and curated social experiences across all formats and scales.
Venue Partnerships
Ongoing residency programming and venue partnership management for collectives and brands looking to establish recurring events.
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